Coachella Quests
Digital Scavenger Hunt
Client Name
Coachella Innovation
Location
Indio, California
Description
Together with the Coachella Innovation team, we developed the art direction and design for Coachella Quests, a brand new game that allows fans to collect stamps, level up, and compete for the grand prize: Guest Passes for Coachella 2025. Players could collect stamps hidden throughout the internet and on-site at the festival. We also provided design support on various other projects for Coachella's Innovation team, including the Throwback Merchandise Trunk NFT, the Avalanche Oasis Lounge, and the Coachella Quests Hideaway activation at the festival.
"Over 50,000 people participated in coachella quests."